“We were very fortunate. We lost everything in Hurricane Irma.” That’s not something you generally hear after a disaster, but one that smart business owners are adapting and adopting – adapting to changing conditions and adopting a great new … [Read more...] about Turning gloom and doom into business opportunities
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Free marketing ideas that work
If you are one of the nearly 28 million small-business owners in the United States, you are probably trying to determine how to get the word out about your business without spending a lot of cash. Or any cash. But if you are looking for free, I have … [Read more...] about Free marketing ideas that work
How to stop bleeding customers
A tale of two stores Recently, I was on the hunt for a specialty item I didn't know much about, but had to buy. I walked into Store 1. It was dark, cramped and grubby. I stepped up to the counter and waited for assistance. And waited and waited and … [Read more...] about How to stop bleeding customers
The importance of flexibility in business
Are you a "yes, but" business owner? I was talking to a local shop owner the other day who was bemoaning the typical seasonal business slowdown. As one of his faithful customers, I asked if he had considered adding a couple of services that could … [Read more...] about The importance of flexibility in business
How to make your time work effectively for you
When people hear “time management,” they think about having too much to do, and not enough time to do it. And they certainly don’t think of it as a way to take care of themselves. But with the disruption a pandemic brings to our lives, … [Read more...] about How to make your time work effectively for you
Improve your life: Look beyond the ugliness
How is your life better today? We all have plenty of stories on how our lives have gotten worse with the spread of COVID-19. No income. Businesses shut down. No cuddling or even getting close to people, let alone family and other loved ones. Empty … [Read more...] about Improve your life: Look beyond the ugliness